AN emerging fashion designer from Swan Hill credits her farm upbringing for the strong work ethic that has driven recent success in the Melbourne fashion arena.
Emma Cutri is making waves among city fashionistas after SISTER Studios — a label she and friend Alice McIntosh launched around nine months ago — premiered at this year’s Melbourne Fashion Week.
From small beginnings making aprons for friends, SISTER has grown to be the duo’s full-time job, but Ms Cutri says growing up on her family’s Woorinen stone fruit farm has equipped her well.
“We were selling so many [aprons] we thought we’d have a go at making a label,” she said.
“I have a really hard work ethic from living on the farm, My parents installed that business ethic into me.”
Ms Cutri initially studied fashion design at RMIT before studying teaching, a degree she will complete at the end of the year.
“We thought there was a little bit of a hole for cool clothes made in Melbourne,” she told The Guardian.
“It’s all made in Melbourne and we try to use natural fibres as much as we can.
“It’s everyday wear for everyone to enjoy with a hint of the 1970s.”
For more on this story pick up a copy of Monday’s Guardian (March 21, 2016).
