A cross-border tourism entity that promotes destinations along the Murray River is at risk of folding if funding cuts are made.
Murray Regional Tourism (MRT), which works in partnership with Visit Victoria, Destination New South Wales, Regional Tourism Associations and 13 local government areas, including Swan Hill, said Destination NSW (DNSW) had not committed to the long-term operational funding to the tourism board.
MRT board chair Wendy Greiner said the MRT model, established in 2010, was the most effective way to achieve ongoing visitor growth to the Murray region.
“It has enabled us to promote one compelling and consistent brand for the entire Murray region creating a seamless experience for tourists,” Ms Greiner said.
“Our fundamental aim is to maximise visitation and grow jobs in the Murray (NSW and Victoria) through the regional visitor economy.”
Last July the NSW Government announced it would invest $43 million over four years to create six new Destination Networks.
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