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Broadside

MEMBER for Mallee Andrew Broad has labelled one supermarket giant’s latest
government lobbying efforts a “disgrace”.

The comments follow the
distribution of a letter from Coles to members of parliament informing MPs of
its latest Cost of Living Report.

The report claims “consumer confidence [is]
at an all time low” and that the company has been “bringing prices down since
the start of our turnaround in 2008” — to the advantage of Australian
consumers.

Apparently, this decrease can be seen in a sample basket of
groceries, which would have cost “the average Aussie family” $100 in 2008, to
$96 in 2013 — a change of just $4 across five years.

“Coles’ ‘Down, Down’
campaign has cheapened food in the mind of the consumer,” Mr Broad said.

For more on this story see today’s edition of the Guardian (22/11/2013).

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