Michaels of Donald: JCB Global Dealer of the Year

FOR Michaels of Donald, providing award-winning service only starts with the sale, because a good season relies on machinery farmers can trust year after year.

Their dedication beyond the showroom earned them the JCB Global Dealer of the Year Award for after-sales service in 2023, above JCB dealerships selling machines from factories in 22 countries.

The team will be at Mallee Machinery Field Days for farmers to meet, have a chat and see some of the machinery, so they can take the next steps to putting their businesses at the cutting edge of on-farm technology.

Since starting as a small rural family business in Donald, Michaels Group has become the largest JCB dealer in Australia out of dealerships in Moama, Ballarat, Donald, and Traralgon with over 30 years of service to their community, priding themselves on their reputation for high quality sales and maintenance.

Their full team of technicians in the workshop and out in the field is ready to provide support to their fleet of customers, keeping their machinery running and reducing downtime.

Michaels knows from their years of experience that every minute counts in the field, so their knowledge and capacity to get machinery back up and running for enhanced productivity is paramount to a good season.

After-sale support covers everything from electronic diagnostics, scheduled and warranty services, air conditioning service and repair, and general maintenance, to breakdown service, field and on-site service and reconditioning, so customers can rely on an ongoing relationship for the lifetime of their machinery.

Their sales team boasts a broad swath of experience to give the best advice to new and returning customers, including a specialist trained in the UK JCB factory, to match the right machinery to meet each farmer’s needs.

Catch the Michaels of Donald team at Mallee Machinery Field Days, as well as 15 McCulloch Street, Donald; 480 Cobb Highway, Moama; 26 Stirloch Circuit, Traralgon East; and 29 Ballarat-Carngham Road, Delacombe.

More information is available at 5497 1203 or online at michaelsgroup.net.au.