Home » Opinion » A Message from the Mayor Jade Benham

A Message from the Mayor Jade Benham

NOTHING quite like being baptised by fire.

In my first week of being Mayor and in the very first meeting we were appointing an acting CEO, things went a little awry and we had a full gallery for the first time in approximately 20 months and an unscheduled meeting later that same week.Things have levelled out a little now which will hopefully give me a chance to find my feet in this position, that I am humbled and privileged to hold.

As a teenager being educated at Swan Hill Secondary College I never thought that I would be Mayor.

I’m sure all of my teachers would’ve agreed with me, although I do remember once being told that “I wouldn’t amount to much if I couldn’t find a job where I talk for a living!”

Consequently I went into radio and now Local Government, so although I’ve taken the long way around via a few other cities, states, territories and countries to get here – here I am.

I’ve never made any secret that progress and development are my priorities and reinvigorating our small towns and vibrant villages are high on the priority list.

Another key priority is optimising our biggest tourism assets – the rivers and lakes in our region.

I’ve always maintained that the stretch of Murray River from Boundary Bend to Euston is the best stretch for skiing and water sports, although at the moment it’s a little difficult to navigate with the speed and ferocity at which it’s flowing, but it is our biggest tourism asset.

Our agriculture and manufacturing sector are our biggest economic drivers, which also need to prioritised for the sake of regional growth and prosperity.

We should be screaming from the top of the frost fans about the amount of product that comes from our region, and I certainly do that at every opportunity.

It also means we have to have our finger on the pulse when it comes to advocating on behalf of our major agribusinesses and manufacturers,

But not only that, for where would we be without our small family-operated businesses?

It’s these business that I certainly appreciate when shopping for just about everything.

You don’t get personalised advice and discounts from an Amazon algorithm.

A discount coupon won’t tell you that instead of buying a mass-produced pair of boots you can have some made specifically for your enormous feet that will be still slightly feminine, but the owner of the small business you’re shopping at will, and they do.

Whilst we’re on the subject, I do want to take the opportunity to urge you to shop locally this festive season.

I heard a term, “Brick Bait”, this morning, which apparently means that you’re encouraging people to shop in-store rather than online!

Since when does this practice now need it’s own phrase?

We should be doing it already.

Those stores are the ones that donate to your local footy, netball, basketball, Little Athletics clubs, community groups, schools etc.

They’re the ones who help fill the schools with their families’ children, who offer employment to all manner of people, and who have roots which run deep under our community.

We shouldn’t need a special term for shopping in-store at local small businesses, it should be our default.

Digital Editions


  • Tougher penalties for ram-raids

    Tougher penalties for ram-raids

    CRIMINALS behind an alleged ram-raid on a Swan Hill tobacco shop in December could be jailed for up to two decades if found guilty. The…

More News

  • Smash hit

    Smash hit

    Top level tennis will return to Swan Hill next week, with the ITF ProTour Swan Hill Tennis International getting underway from Sunday at the Ken Harrison Reserve. Among those set…

  • Moulamein funding bid

    Moulamein funding bid

    MOULAMEIN could be set for a major infrastructure boost, with Murray River Council backing a nearly $2 million funding application to revitalise the town’s riverfront and key community assets. At…

  • Royal Commission push back

    Royal Commission push back

    A FIERY clash in Federal Parliament has reignited the bitter fight over the future of the Murray-Darling Basin, with the federal environment minister rejecting claims the government is “destroying family…

  • Duck hunting season opens

    Duck hunting season opens

    THE Victorian duck hunting season began this week with a small number of wetlands closed to shooters, but the decision has reignited the long-running battle between hunters and animal welfare…

  • State of disrepair

    State of disrepair

    RESIDENTS and local leaders are calling for the State Government to urgently address “dangerous” and ongoing defects on the Murray Valley Highway between Swan Hill and Kerang. Lake Charm resident…

  • Farmers need fuel

    Farmers need fuel

    CITY dwellers are being urged to swap their cars for public transport and the government to make public transport free as the fuel crisis lingers. Victorian Farmers Federation president Brett…

  • Cultural celebration

    Cultural celebration

    Helen Tuntar’s life has been guided by the values of family, community and care, which she carried from Delta State in Nigeria to Swan Hill. “My life growing up in…

  • Jail for screwdriver threat

    Jail for screwdriver threat

    A SWAN Hill woman who threatened a mother with a screwdriver in a supermarket car park while two young children sat in the car has been jailed. Lilli Buckman was…

  • Big steps forward

    Big steps forward

    THE next major step in revitalising Riverside Park in Swan Hill has been completed, with the famous 10 steps replaced and open to the public. As part of the replacement,…

  • Buloke Lakes – Where the Mallee meets the water

    Buloke Lakes – Where the Mallee meets the water

    Scattered across the Buloke Shire, these much-loved lakes offer a refreshing escape in the heart of the Mallee. From shady freshwater retreats to sandy edged camping spots and iconic salt…