Home » Opinion » A Message from the Mayor Jade Benham

A Message from the Mayor Jade Benham

NOTHING quite like being baptised by fire.

In my first week of being Mayor and in the very first meeting we were appointing an acting CEO, things went a little awry and we had a full gallery for the first time in approximately 20 months and an unscheduled meeting later that same week.Things have levelled out a little now which will hopefully give me a chance to find my feet in this position, that I am humbled and privileged to hold.

As a teenager being educated at Swan Hill Secondary College I never thought that I would be Mayor.

I’m sure all of my teachers would’ve agreed with me, although I do remember once being told that “I wouldn’t amount to much if I couldn’t find a job where I talk for a living!”

Consequently I went into radio and now Local Government, so although I’ve taken the long way around via a few other cities, states, territories and countries to get here – here I am.

I’ve never made any secret that progress and development are my priorities and reinvigorating our small towns and vibrant villages are high on the priority list.

Another key priority is optimising our biggest tourism assets – the rivers and lakes in our region.

I’ve always maintained that the stretch of Murray River from Boundary Bend to Euston is the best stretch for skiing and water sports, although at the moment it’s a little difficult to navigate with the speed and ferocity at which it’s flowing, but it is our biggest tourism asset.

Our agriculture and manufacturing sector are our biggest economic drivers, which also need to prioritised for the sake of regional growth and prosperity.

We should be screaming from the top of the frost fans about the amount of product that comes from our region, and I certainly do that at every opportunity.

It also means we have to have our finger on the pulse when it comes to advocating on behalf of our major agribusinesses and manufacturers,

But not only that, for where would we be without our small family-operated businesses?

It’s these business that I certainly appreciate when shopping for just about everything.

You don’t get personalised advice and discounts from an Amazon algorithm.

A discount coupon won’t tell you that instead of buying a mass-produced pair of boots you can have some made specifically for your enormous feet that will be still slightly feminine, but the owner of the small business you’re shopping at will, and they do.

Whilst we’re on the subject, I do want to take the opportunity to urge you to shop locally this festive season.

I heard a term, “Brick Bait”, this morning, which apparently means that you’re encouraging people to shop in-store rather than online!

Since when does this practice now need it’s own phrase?

We should be doing it already.

Those stores are the ones that donate to your local footy, netball, basketball, Little Athletics clubs, community groups, schools etc.

They’re the ones who help fill the schools with their families’ children, who offer employment to all manner of people, and who have roots which run deep under our community.

We shouldn’t need a special term for shopping in-store at local small businesses, it should be our default.

Digital Editions


  • Heat and fire danger set to rise

    Heat and fire danger set to rise

    VICTORIA is set to experience an extended period of heat between Saturday and Tuesday, which will also cause elevated fire danger. Gannawarra and Swan Hill…

More News

  • From Rural Villages to Urban Schools: ELARA’s Campaign for Menstrual Equity in Asia

    From Rural Villages to Urban Schools: ELARA’s Campaign for Menstrual Equity in Asia

    Across many parts of Asia, the monthly cycle silently restricts opportunity. For countless adolescent girls, lack of access to reliable menstrual products means missing school, not just for a day…

  • Freemasons fund futures

    Freemasons fund futures

    COUNTRY school leavers have been given a significant headstart as they embark on the next stages of their education. The Swan Hill Freemasons Lodge awarded five former local students a…

  • Future leaders ready for liftoff

    Future leaders ready for liftoff

    TEENS are encouraged to learn new skills and broaden their horizons with the Australian Air Force Cadets Squadron Swan Hill. Through weekly parade nights during the school term and unique…

  • Solar flare lights up sky

    Solar flare lights up sky

    THE skies were once again lit up with Aurora Australis as high as Queensland late on Tuesday night and into Wednesday, as a severe solar storm hit the earth. Nyah…

  • Council centre saves lives, say residents

    Council centre saves lives, say residents

    THE Piangil Community Centre is not only a focal point where residents and groups come together, but may be critical to saving lives during summer heatwaves, users say. Dianne and…