Home » Property News » Urban residents find regional lifestyle appealing

Urban residents find regional lifestyle appealing

THE regions are increasingly attractive to city people seeking a lifestyle change, but the highest demand for Swan Hill housing is still coming from locals.

The latest Regional Movers Index figures showed people are relocating away from metro areas at a rate 20 per cent more than the pre-COVID average, reaching a 12-month high.

The data, collected by Regional Australia Institute and Commonwealth Bank of Australia, collaborates that of the Prop Track Report which showed that Swan Hill’s average house price increased 6.7 per cent or $28,000 to $444,300 in the same time frame.

RAI chief executive Liz Ritchie said the figures show the nation’s regional renaissance is far from over, with 24 per cent more people moving from the city to regions, than the other direction.

Broad Realty founder Charlotte Broad has noticed an increase in clients looking to relocate to Swan Hill due to current or potential employment opportunities, with a particular increase in medical and law enforcement professionals.

“I would say a big factor is the cost of living in Melbourne and what you get up here as opposed to what you get there,” she said. “I think a lot of people are realising that and going regional.”

It may seem as though regional movers are overwhelming Swan Hill’s housing supply, but Ms Broad told The Guardian that most housing applicants are locally based.

“I think with our entry level properties getting really good sales results, a lot of that has come from first home buyers getting out of their parents’ home and into the market,” she said.

Ms Broad can relate to feeling at home in the regions, having moved to Swan Hill with her now-husband and not planning to move away any time soon.

“I know the benefits of moving from the city to a regional town and now when I go back to Melbourne to see my parents, I’m like ‘get me out of here I want to go back home’,” she said.

“I love it up here, it’s a beautiful community and I’m glad I’m here.”

Ms Ritchie said people were voting with their feet and making a “very conscious decision to live in regional Australia”.

“Whilst the pandemic supercharged this movement, the regional lifestyle is continuing to prove highly desirable for thousands of people, especially those from cities,” Ms Ritchie said.

“This movement in population can no longer be seen as a quirky flow-on affect from the lockdown years.

“A societal shift is underway.

“This sustained trend provides tangible evidence regarding the importance of investing in and supporting the regions, to ensure communities have the services, skills, and infrastructure they need for their growing populations.”

Digital Editions


  • Hall of Fame

    Hall of Fame

    A FAMILIAR name on local scorecards became a part of history, when long-serving cricket stalwart Alan Hatcher was inducted into the Swan Hill and District…

More News

  • Pre-selection battle looms

    Pre-selection battle looms

    A FIERCE battle is looming for one of northern Victoria’s safest seats, with two prominent local figures stepping forward to replace retiring MP Peter Walsh. Former Victorian Farmers Federation president…

  • Family reunites for annual Easter tradition

    Family reunites for annual Easter tradition

    THE Johnson and Wright families have returned to the stretch of Murray riverbank they have called home every Easter weekend for about 70 years. Matriarch Wendy Johnson said the tradition…

  • Easter buzz in Balranald

    Easter buzz in Balranald

    BALRANALD Shire is gearing up for a busy Easter weekend, promising a diverse range of activities and events designed to entertain the whole family. The celebrations are expected to draw…

  • Roads, water policy highlighted

    Roads, water policy highlighted

    A CRUMBLING highway network and fears over water policy have sparked urgent calls for government action following two high-level regional meetings this month. Balranald Shire Mayor Louie Zaffina said the…

  • Lions roar to first win

    Lions roar to first win

    HAY claimed its first Central Murray A grade victory, overcoming Tyntynder in a physical opening round clash by 15 goals on Saturday. Despite both sides taking to the court missing…

  • Wettest March since 1980s

    Wettest March since 1980s

    SWAN Hill has recorded its wettest March in more than four decades. The rural city had 101.2mm fall across nine days of the month, with the heaviest drenching – 65.8mm…

  • Local puts hand up for Farrer

    Local puts hand up for Farrer

    A NEW runner has entered the race for Federal seat of Farrer. The latest person to seek to have their name added to the ballot for the May by-election is…

  • Swans spoil Storm party

    Swans spoil Storm party

    AT the start of the season, new Swan Hill coach, Jason Murphy wanted his side to “become hated again” just like the Swans of old back in the 20th century.…

  • Simes climbs to top

    Simes climbs to top

    RISING star Ashleigh Simes capped off a remarkable start to her professional tennis journey, claiming her first career title in a stunning conclusion to the Swan Hill Tennis International on…

  • Fuel fears spark urgent call

    Fuel fears spark urgent call

    SWAN Hill Rural City Council is sounding the alarm over fuel supply risks, warning the region’s critical harvest and planting seasons could be thrown into chaos without urgent government guarantees.…